In sneakerland, Puma has an experience driven campaign hitting popular Foot Lockers in major cities. I had the chance to stop by Puma Lab Pop-Up Shop on South Beach and the state-of-the-art visual displays and live music created very LIT vibes directed by the vibrant, @YesJulz! Free goods and great conversation with cool folks always make for a memorable time. It was great supporting a fellow entrepreneur of Miami and lacing up in some new dope kicks! Puma x Vashtie had a genius collaboration that I couldn't miss out on....this is what my generation was built for -- CREATING AND CURATING CULTURE. 

 - Mr. DeLaMont